Skylrk + Justin Bieber
Coachella 2026
Skylrk Oasis, Skylrk Shop and the Justin Bieber Swag Shop — three activations on one 30,000 sqft footprint on the Coachella grounds. Creative concepting, retail spatial design, fabrication, production, festival liaison, sales strategy and digital marketing — concept to execution in 90 days.
A design concept developed in service of a cohesive brand vision, engineered for high sales velocity — the full collection sold on-site through a digital menu synced to Skylrk's D2C e-commerce, with live replenishment across the weekend.
The program shattered the Coachella merch record with $15 million in sales — covered by Vogue Business, Hypebeast and Rolling Out.
- Client
- Skylrk / Justin Bieber
- Location
- Coachella — Indio, CA
- Year
- 2026
- Footprint
- One 30,000 sqft footprint — three activations
- Timeline
- Concept to execution in 90 days
- Scope
- Festival activation · Retail · Sales strategy · Digital marketing
Three retail environments. One 30,000 sqft footprint. A $15M Coachella record.
