YG 400
Air + Style
← Work
A festival brand activation for YG's 4Hunnid at Air + Style, Exposition Park — food, merch and experiential on one footprint.
A branded merch tent anchored by the neon 4Hunnid rose, a full food row — Nae Nae's Café alongside dumplings, paella and waffles — and branded dining commons, built and run across the festival weekend.
- Client
- YG / 4Hunnid
- Festival
- Air + Style — Exposition Park, LA
- Year
- 2018
- Scope
- Brand activation · Food · Merch · Experiential
BackAll work